Earthchild | Earthaddict

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About us

Published by: EARTHCHILD & EARTHADDICT - September 28, 2011

Plant a seed and a tree shall grow. Born in a small apartment in Cape Town in 1992, Earthchild has developed a distinctive style and stands apart from the dull and uninspired mass market. With a philosophy of creating relaxed and natural clothing in harmony with the worldwide return to nature, co-founder Jonathan Katz is passionate about building brands with wholesome values.

The company has evolved into both a South African design house and retailer, partnering with African manufacturers to ensure a stable supply of high-quality garments guaranteed to Earthchild’s specifications and timelines. A large percentage of the clothing is organic cotton, which given the global eco trend, has played a huge part in establishing the brands as leaders in the green fashion marketplace.

“We at Earthchild feel strongly about building brands that are meaningful and convey our love of the planet, social conscience and ethical values” 

(Jonathan Katz, Founder & CEO)

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